There’s been a wave of this… at least for the last decade. And I may be one of many who’s responsible for this wave being relevant for so long. In 2005, Soulja Boy releases “Superman” and becomes one of the first pioneers of the “new school” hip hop scene through digital media (downloads, ringtones, YouTube, MySpace, etc.) While its fun and the beats are magnificent.. meaningful lyrics were non-existent. Keep in mind, a lot of the music we’re hearing today with this same issue, are performed by artists who look up to Soulja Boy and his blueprint. This is no diss to Soulja. He was one of, if not the first to do it, and become a multi-millionaire. And let's not forget, he had every child snapping and rolling, including myself. Now ask yourself, if Hip Hop is the #1 genre in the U.S., what else is this genre raking in? BIG BUCKS, and everyone wants a piece of the pie. Fast forward to 2018, we have a pipeline full of “Gucci Gangs” and Xanax junkies who simply want to “secure the bag” with no respect to the original culture of hip hop or music in general.
2017 was the year for producers. I also believe producers are the ones to be held accountable. Stop making hot beats for artists with subpar lyrics. I’m not asking for an extra conscious club banger, but I am asking for you to believe in your beats and what it deserves! Songs sound the same and/or rushed, and although it may be hot for the moment ... that’s all it is. No longevity. Not even a “fun" classic.
Although there are many people to blame from record labels, to the radio industry, to the fans for the massive wildfire of hot beats and trash lyrics ruling the charts.. The Blame Game Award goes to:
Producers.
